Transforming Affiliate Sales on Pinterest in 5 Days

Overview

Our client Design Nation, a budding entrepreneur in the e-commerce space, approached us with a unique challenge. He had recently created a Pinterest page to promote affiliate products but struggled to gain traction and drive sales.

Seeking our expertise, he tasked us with managing his Pinterest page for a period of ten days. However, he had a specific request – instead of regular pins, he wanted us to create custom pins focusing on affiliate products he aimed to sell.

Challenges

The challenges were twofold. Firstly, we needed to create visually appealing and unique designs for each product pin, effectively highlighting their features to capture the attention of potential buyers. Secondly, with the Pinterest page starting from scratch with zero visitors, our task was not only to create engaging content but also to rapidly grow the page's visibility and following within the tight timeframe of ten days.

Solutions

To address the client's requirements efficiently, we devised a multifaceted solution. We developed five versatile templates that could be customized to suit different product types, saving valuable time while ensuring consistency in branding. Leveraging these templates, we produced a total of 50 high-quality images, each with a distinct look and feel, effectively showcasing the affiliate products. For the growth aspect we:

  • Scheduled the pinning of 10 custom-designed pins per day, ensuring a consistent presence on the platform
  • Capitalized on Pinterest's community aspect by getting the page added to a relevant community board, thereby increasing its visibility to a wider audience rapidly
  • Created boards using targeted Pinterest keywords as board titles, optimizing the page for increased discoverability and engagement

Scoreboard

  • + 95.6K monthly views
  • +96.03K impressions
  • +14 saves
  • + 261 Outbound Clicks
  • +18.88k impressions on top pin
  • +Growth in sales